Consistent posting of quality content on the Internet gets results. One of the ways of producing that content is with a blog. For those who enjoy writing, blogging can be an entertaining way of expressing themselves. For those who don’t have the time or interest in consistently creating (or finding) content blogging can be a real chore. In fact, according to a NY Times article from 2009, over 95% of blogs are abandoned within the first couple of months.
The other day I was chatting with a guy who was doing some work on my house. He was telling me about a fellow he felt was a true authority on “everything about the Internet”. When I asked him why he thought this the fellow said with deep sincerity, “He blogs.” Then he added, “The guy gives all sorts of great information… for free”.
I was a little surprised at this. I knew blogging had become a standard way of getting yourself out there on the web. I knew it was an important item in the Internet marketing bag of tricks. But I had no idea how much of an authority it could make someone. Obviously, an important part of the formula is to provide interesting and useful content.
If you don’t have the time or interest to do your own blogging have someone (like me) do it for you. It’s worth it.